Smarter Multivitamin
Smarter Multivitamin
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The Right Amount — a Smarter Approach!
In a landmark clinical study with over 100,000 participants, researchers analyzed nutrient intake through diet and supplements to determine the true vitamin & mineral requirements and common deficiencies of men and women.
And the results were shocking! Most multivitamin supplements on the market provide excessive (potentially harmful) levels of certain vitamins and suboptimal amounts of key minerals. Informed by this insight, we formulated Smarter Multi to provide beneficial amounts of vitamins & minerals for men and women in a convenient daily pack form.
- Scientifically determinated list of vitamins & minerals
- Perfect “shortfall amount”

The Right Form
Your body can’t use what it doesn’t absorb. Standard multivitamin supplements come in hard rock-like tablets that are poorly digested.
We take a smarter approach. Minerals come in an easy-to-digest powder, and vitamins come in separate Omega-3 oil softgels for maximum absorption.
- Serving Size: 1 Softgel (Vitamins)
3 Capsules (Minerals)

Vitamins & Minerals from Whole Food Sources — Real Fruits and Vegetables
Vitamins & minerals are best absorbed in the body when they come from plant sources, not synthetic (inorganic) or soil sources used by many traditional multi-supplements. We use spinach, broccoli, okra, peaches and pears, pumpkin and sunflower seeds, opting for real food sources wherever possible so each nutrient is present in its most natural form.
- Plant-Based Sources
- Not Synthetic
10-Year Independent Study: The blueprint for a better multivitamin
The U.S. Department of Agriculture’s landmark study spans almost a decade of research and exposes the hidden dangers of popular multivitamin tablets – while providing the template for a better multivitamin.
If you’d like to learn the three simple principles of the Perfect Multivitamin, and how important they are to your health, then READ ON!
But first, a disclaimer:
We all know that we should strive to eat a well-balanced diet of real food – fruits, vegetables, greens, whole grains, fermented foods and other fresh healthy items – each day.
And we all agree there are serious life-threatening implications to eating a poor diet.
So, why aren’t we eating the right way when we know it’s so important!?
Well, except for a very small percentage of the population, the reality of modern life simply makes it impossible to eat the way we know we should.
So here’s the disclaimer: We recommend that you live and eat as healthily as you can, and only supplement where diet falls short.
Now let’s talk about that study on multivitamins and nutrient intake.

Case Study 1: Vitamin A Toxicity
The nutrient intake study found that a standard diet plus a multivitamin tablet can easily push Vitamin A levels above the FDA’s tolerable limit – building to potentially toxic levels.
Vitamin A is fat soluble, so it’s stored in the body, primarily in your liver. Because it’s not regularly excreted, it builds up in the cells over time.
Symptoms of Vitamin A toxicity include…
Lethargy and Fatigue
Brain Fog
Gastrointestinal issues
Dizziness & headache
Brittle Bones
What makes it worse is that the form of vitamin A typically used in many of the popular brands of multi-tablets is what’s called “pre-form synthetic vitamin A.”
It often shows up on the label as “retinyl acetate” or “retinyl palmitate.” This cheap form of Vitamin A can build up very fast in your body.
“The vitamin A in your multivitamin should only be from beta-carotene,” says Dr. Wortham. He goes on to explain, “This form of vitamin A is what you get when you eat carrots. The body takes this form of vitamin A and converts and uses only what it needs, so you’ll never have a toxicity issue!”
Too Much AND Not Enough!?
When you look at the multi in your cabinet and you see 200% of a certain vitamin, it’s not hard to conclude you’re getting too much.
But there’s another side to the standard multivitamin tablet story.
Multivitamin users are also getting too little of many crucial nutrients, like calcium and magnesium.
The multivitamin study says it best…
“Multivitamin products could be better formulated to reduce the prevalence of inadequacies and the risk of excessive intakes”.
Most multivitamin formulas either completely skip over, or provide woefully insufficient amounts of, the minerals we are most deficient in, including:
Calcium
Magnesium
Zinc
Boron
Look at this popular multivitamin label.

Calcium and Magnesium are the literal foundation of…
Bone Health Support
Immune Health Support
Blood Sugar Level Maintenance
And there is none of the important trace mineral boron in this popular multi.
Almost every multivitamin on the market has disregarded the advice of studies that offer valuable insight pertaining to the correct daily nutrient amounts needed for maintaining overall health, and their labels show it.

We Eat Plants…We Don’t Eat Dirt!
As with vitamins, a daily intake of essential minerals is extremely important for your health. That’s why nutritional experts encourage us to get our minerals from fresh greens, fruits, and vegetables.
Unlike many other nutrients, minerals cannot be manufactured by the body – that’s why they’re called “essential.” 100% of the daily intake of all the key essential minerals is crucial for optimal health!
But here’s the problem. Most minerals in our multivitamins are synthetic and inorganic, derived from crushed rocks.
But humans derive their minerals from food, not rocks.
The Farm to Table Lie
Take a walk through the supplement aisles at your local health food store and you’ll see multivitamin supplements claiming to contain fresh, “farm food-derived nutrients.”
Seeing that, you’re probably left with the impression that every product in the supplement aisle is made with original whole food extracts.
Right? Well guess again.
Upon closer inspection you’ll see how manufacturers are playing you! They use some food-derived nutrients so they can brag about them on their label and in their advertising, but on closer inspection you’ll see that most of their multivitamin formulas have the same old conventional synthetic vitamins they’ve always used. They just hide it well on the labels.
A great marketing trick for sure - but buyer beware.
Here’s how you can tell…
Next time you’re out shopping, pick up a supposed “whole food” multi supplement and take a look at the Supplements Facts panel.
Here’s an example of what you might find…

If you see something like Vitamin B2 listed as “riboflavin with organic brown rice” – then buyer beware.
You see what they are telling you, in a very subtle way, is that the Vitamin B1 is not food derived. Nice try, huh!
This is just one example. There are a variety of ways green “nutrient powders” give a similar impression. Don’t be fooled – apply the label test and you may be very surprised!
Message Us to Review a Label Together. We Love Doing It!
Which brings us to the third principle for the Perfect Multivitamin.
Principle #3: Choose whole food sources.
Now you know all three principles, let’s wrap it up and then take a look at a formulation that incorporates all three to provide exactly what your body needs each day.
So why take a multi at all?
Have you ever tried to put together a puzzle without all the pieces?
Imagine if you lost one puzzle piece for every day you didn’t get, say, enough calcium. How long until before you couldn’t put any of the puzzle together anymore?
See, your bones are made of calcium - an essential mineral that over 50% of us are deficient in.
It’s no wonder healthcare professionals emphasize bone health so strongly as we age!
Every day, your bones shed some old cells and create some new ones. But each day that your body doesn’t have enough of the calcium it needs to build healthy new bone cells, it effectively loses a puzzle piece.
So what’s the solution?
Nutritionists will tell us to adopt a healthier diet and lifestyle, and we should. But for most of us, the reality of modern life makes it impossible to consistently get all the nutrients that we need for long-term health from food.
“If you are like me, one of the multi-million people who can’t fit in 8-9 servings of fruits and veggies each day, then you need a daily multivitamin,” says holistic nutritionist Dr. Nancy Lin, Ph.D.
Think of Smarter Multi as the extra fruit and veggies you can’t get enough of each day.
It’s not a big promise. It’s a small promise each and every day. But over time it can make a big difference in your health, and maybe even your longevity!*
Is “More” Always Healthier?
For decades now, dietary supplement marketers have been pushing the idea that more is better…
… promoting multivitamin formulas that contain many nutrients in amounts far above 100% of the recommended dietary allowance (RDA) level…
Now, multiple independent studies have concluded that more is NOT better when it comes to vitamins and minerals. In fact, it’s worse… MUCH worse!
And when you take a closer look, it really gets interesting…
How Much is TOO Much
The USDA’s landmark study concluded that Americans who take multivitamins are getting an overdose of several vitamins and some minerals by consuming amounts well beyond the FDA’s upper limit.
“Too much of one nutrient can lead to something called hypervitaminosis in the body, which refers to the excessive, toxic intake of nutrients” says Dr. Keller Wortham, MD.
Typical symptoms of hypervitaminosis include…
Sleepiness
Irritability
Nausea and vomiting
Abdominal pain
Cranial pressure and headaches
Constipation or diarrhea
But these are just short-term symptoms of hypervitaminosis. Over time it can lead to much more serious conditions and chronic illnesses, and even a shorter lifespan – just the opposite of what we want from our vitamins and minerals.
Think of it as being slowly poisoned by your multivitamin tablet.
Case Study 2: Too Much Iron
The study also found that many people are getting way too much iron, well above the tolerable upper limit set by the FDA.
Iron is one of the most corrosive minerals. This means it’s easily oxidized by, you guessed it, oxygen – a reaction that causes rust to appear and iron to deteriorate.
But inside your body, that’s another story.
Iron stores build up in your cells, accelerating free radical damage to healthy tissues.
Over time this iron overload can contribute to a host of degenerative diseases including Alzheimer’s, liver fibrosis, heart disease and even cancer.
This leads us to the first principle for the perfect multivitamin…
Principle #1: Only supplement the vitamins and minerals we are deficient in.

The “Nutrient Shortfall” Amount
Sounds like common sense, right?
But, as the studies confirm, almost no multivitamin on the market is actually formulated by taking food into consideration.
Take a look at the multivitamin in your pantry. The RDA (Recommended Daily Allowance) set by the FDA takes into account total daily nutrient consumption – including food!
The multivitamin and nutrient intake study supported not by the supplement industry but by the USDA, gathered data from participants of various ethnicities, spanning almost 10 years and including responses from over 100,000 people.
It provides specific information to enable the determination of the real “nutrient shortfall” of each vitamin and mineral – the amount, on average, that the standard diet doesn’t provide. That’s the amount we need to get from a multi supplement.
“100% RDA” of Any Nutrient
_
Amount We Get from Diet
=
Nutrient Shortfall Amount Needed

How much is the right amount?
The purpose of multivitamins is simple…
…to provide the additional amount of vitamins and minerals required to offset any dietary deficiencies (called the “nutrient shortfall” amount). Nothing more, nothing less.
Principle #2: Supplement the correct amount of each vitamin and mineral we are deficient in.
Formulating the Perfect Multi
So, to have the Perfect Multivitamin you need to:
1. Supplement the vitamins and minerals that you don’t get enough of from food – and nothing else.
2. Supplement the proper “nutrient shortfall” amount.
Using key information derived from the multivitamin-multimineral study, Smarter Multi was carefully formulated with nutrient amounts that support optimum health – not too little and not too much.
“Getting the right nutrition every day is like kicking a football through the goal posts. Too little or too much of each essential vitamin and mineral each day can lead to serious health consequences as we age,” says Dr. Wortham.
Now all we need is the third principle, and you’ve got the formula for the perfect multivitamin…
Most Multivitamin Tablet Formulations Have THREE Huge Problems…
Quick recap: Many multivitamins include amounts of some nutrients that vastly exceed the daily amount advised by the FDA, while skipping over other crucial nutrients entirely. Nutritional experts encourage us to get our minerals from fresh greens, fruits, and vegetables, but most minerals in multivitamins are synthetic and inorganic.
Most standard multivitamins, then, have these three major issues:
They overdo it on the vitamins
They shortchange the minerals
They use crushed rocks instead of plant-based sources

Only Smarter Multi Follows the “Blueprint” for the Perfect Multi…
Checks all the boxes for essential vitamins and minerals the general population is most commonly deficient in
Provides a safe and effective shortfall amount of each nutrient that most diets are lacking, for just the right amount each day
Uses plant-based and not crushed-rock mineral sources
But that’s not all, Smarter Multi also…
Separates vitamins and minerals to preserve the fragile plant-based nutrients and encourage maximum absorption of each.
Uses soft minerals in a fine, free- flowing loose-packed powder that is quickly and thoroughly digested, instead of using poorly digested, rock-hard pressed tablets like conventional multis.
Provides all the vitamins in a ginger oil base for ease of digestion and maximum nutritional freshness, since fat-soluble vitamins can be hard on the stomach.
Packs each day’s serving in a small and convenient tear-open pouch that’s great for travel!
Offers both a Women’s and a Men’s formula.
Costs less than a dollar a day!
And There’s a Money-Back Guarantee
Give it a try. If it doesn’t work for you, you get a full refund.
Smarter Nutrition has hundreds of thousands of satisfied customers and less than 1% of customers contact us to request a refund.
But it’s a truly hassle-free experience for those that do.
Here’s the contact info:
email: support@smarternutrition.com phone: 1-800-976-6118

10-Year Independent Study: The blueprint for a better multivitamin
The U.S. Department of Agriculture’s landmark study spans almost a decade of research and exposes the hidden dangers of popular multivitamin tablets – while providing the template for a better multivitamin.
If you’d like to learn the three simple principles of the Perfect Multivitamin, and how important they are to your health, then READ ON!
But first, a disclaimer:
We all know that we should strive to eat a well-balanced diet of real food – fruits, vegetables, greens, whole grains, fermented foods and other fresh healthy items – each day.
And we all agree there are serious life-threatening implications to eating a poor diet.
So, why aren’t we eating the right way when we know it’s so important!?
Well, except for a very small percentage of the population, the reality of modern life simply makes it impossible to eat the way we know we should.
So here’s the disclaimer: We recommend that you live and eat as healthily as you can, and only supplement where diet falls short.
Now let’s talk about that study on multivitamins and nutrient intake.

Is “More” Always Healthier?
For decades now, dietary supplement marketers have been pushing the idea that more is better…
… promoting multivitamin formulas that contain many nutrients in amounts far above 100% of the recommended dietary allowance (RDA) level…
Now, multiple independent studies have concluded that more is NOT better when it comes to vitamins and minerals. In fact, it’s worse… MUCH worse!
And when you take a closer look, it really gets interesting…
How Much is TOO Much
The USDA’s landmark study concluded that Americans who take multivitamins are getting an overdose of several vitamins and some minerals by consuming amounts well beyond the FDA’s upper limit.
“Too much of one nutrient can lead to something called hypervitaminosis in the body, which refers to the excessive, toxic intake of nutrients” says Dr. Keller Wortham, MD.
Typical symptoms of hypervitaminosis include…
Sleepiness
Irritability
Nausea and vomiting
Abdominal pain
Cranial pressure and headaches
Constipation or diarrhea
But these are just short-term symptoms of hypervitaminosis. Over time it can lead to much more serious conditions and chronic illnesses, and even a shorter lifespan – just the opposite of what we want from our vitamins and minerals.
Think of it as being slowly poisoned by your multivitamin tablet.
Case Study 1: Vitamin A Toxicity
The nutrient intake study found that a standard diet plus a multivitamin tablet can easily push Vitamin A levels above the FDA’s tolerable limit – building to potentially toxic levels.
Vitamin A is fat soluble, so it’s stored in the body, primarily in your liver. Because it’s not regularly excreted, it builds up in the cells over time.
Symptoms of Vitamin A toxicity include…
Lethargy and Fatigue
Brain Fog
Gastrointestinal issues
Dizziness & headache
Brittle Bones
What makes it worse is that the form of vitamin A typically used in many of the popular brands of multi-tablets is what’s called “pre-form synthetic vitamin A.”
It often shows up on the label as “retinyl acetate” or “retinyl palmitate.” This cheap form of Vitamin A can build up very fast in your body.
“The vitamin A in your multivitamin should only be from beta-carotene,” says Dr. Wortham. He goes on to explain, “This form of vitamin A is what you get when you eat carrots. The body takes this form of vitamin A and converts and uses only what it needs, so you’ll never have a toxicity issue!”
Case Study 2: Too Much Iron
The study also found that many people are getting way too much iron, well above the tolerable upper limit set by the FDA.
Iron is one of the most corrosive minerals. This means it’s easily oxidized by, you guessed it, oxygen – a reaction that causes rust to appear and iron to deteriorate.
But inside your body, that’s another story.
Iron stores build up in your cells, accelerating free radical damage to healthy tissues.
Over time this iron overload can contribute to a host of degenerative diseases including Alzheimer’s, liver fibrosis, heart disease and even cancer.
This leads us to the first principle for the perfect multivitamin…
Principle #1: Only supplement the vitamins and minerals we are deficient in.
Too Much AND Not Enough!?
When you look at the multi in your cabinet and you see 200% of a certain vitamin, it’s not hard to conclude you’re getting too much.
But there’s another side to the standard multivitamin tablet story.
Multivitamin users are also getting too little of many crucial nutrients, like calcium and magnesium.
The multivitamin study says it best…
“Multivitamin products could be better formulated to reduce the prevalence of inadequacies and the risk of excessive intakes”.
Most multivitamin formulas either completely skip over, or provide woefully insufficient amounts of, the minerals we are most deficient in, including:
Calcium
Magnesium
Zinc
Boron
Look at this popular multivitamin label.

Calcium and Magnesium are the literal foundation of…
Bone Health Support
Immune Health Support
Blood Sugar Level Maintenance
And there is none of the important trace mineral boron in this popular multi.
Almost every multivitamin on the market has disregarded the advice of studies that offer valuable insight pertaining to the correct daily nutrient amounts needed for maintaining overall health, and their labels show it.

How much is the right amount?
The purpose of multivitamins is simple…
…to provide the additional amount of vitamins and minerals required to offset any dietary deficiencies (called the “nutrient shortfall” amount). Nothing more, nothing less.
Principle #2: Supplement the correct amount of each vitamin and mineral we are deficient in.
The “Nutrient Shortfall” Amount
Sounds like common sense, right?
But, as the studies confirm, almost no multivitamin on the market is actually formulated by taking food into consideration.
Take a look at the multivitamin in your pantry. The RDA (Recommended Daily Allowance) set by the FDA takes into account total daily nutrient consumption – including food!
The multivitamin and nutrient intake study supported not by the supplement industry but by the USDA, gathered data from participants of various ethnicities, spanning almost 10 years and including responses from over 100,000 people.
It provides specific information to enable the determination of the real “nutrient shortfall” of each vitamin and mineral – the amount, on average, that the standard diet doesn’t provide. That’s the amount we need to get from a multi supplement.
“100% RDA” of Any Nutrient
_
Amount We Get from Diet
=
Nutrient Shortfall Amount Needed

Formulating the Perfect Multi
So, to have the Perfect Multivitamin you need to:
1. Supplement the vitamins and minerals that you don’t get enough of from food – and nothing else.
2. Supplement the proper “nutrient shortfall” amount.
Using key information derived from the multivitamin-multimineral study, Smarter Multi was carefully formulated with nutrient amounts that support optimum health – not too little and not too much.
“Getting the right nutrition every day is like kicking a football through the goal posts. Too little or too much of each essential vitamin and mineral each day can lead to serious health consequences as we age,” says Dr. Wortham.
Now all we need is the third principle, and you’ve got the formula for the perfect multivitamin…
We Eat Plants…We Don’t Eat Dirt!
As with vitamins, a daily intake of essential minerals is extremely important for your health. That’s why nutritional experts encourage us to get our minerals from fresh greens, fruits, and vegetables.
Unlike many other nutrients, minerals cannot be manufactured by the body – that’s why they’re called “essential.” 100% of the daily intake of all the key essential minerals is crucial for optimal health!
But here’s the problem. Most minerals in our multivitamins are synthetic and inorganic, derived from crushed rocks.
But humans derive their minerals from food, not rocks.
The Farm to Table Lie
Take a walk through the supplement aisles at your local health food store and you’ll see multivitamin supplements claiming to contain fresh, “farm food-derived nutrients.”
Seeing that, you’re probably left with the impression that every product in the supplement aisle is made with original whole food extracts.
Right? Well guess again.
Upon closer inspection you’ll see how manufacturers are playing you! They use some food-derived nutrients so they can brag about them on their label and in their advertising, but on closer inspection you’ll see that most of their multivitamin formulas have the same old conventional synthetic vitamins they’ve always used. They just hide it well on the labels.
A great marketing trick for sure - but buyer beware.
Here’s how you can tell…
Next time you’re out shopping, pick up a supposed “whole food” multi supplement and take a look at the Supplements Facts panel.
Here’s an example of what you might find…

If you see something like Vitamin B2 listed as “riboflavin with organic brown rice” – then buyer beware.
You see what they are telling you, in a very subtle way, is that the Vitamin B1 is not food derived. Nice try, huh!
This is just one example. There are a variety of ways green “nutrient powders” give a similar impression. Don’t be fooled – apply the label test and you may be very surprised!
Message Us to Review a Label Together. We Love Doing It!
Which brings us to the third principle for the Perfect Multivitamin.
Principle #3: Choose whole food sources.
Now you know all three principles, let’s wrap it up and then take a look at a formulation that incorporates all three to provide exactly what your body needs each day.
Most Multivitamin Tablet Formulations Have THREE Huge Problems…
Quick recap: Many multivitamins include amounts of some nutrients that vastly exceed the daily amount advised by the FDA, while skipping over other crucial nutrients entirely. Nutritional experts encourage us to get our minerals from fresh greens, fruits, and vegetables, but most minerals in multivitamins are synthetic and inorganic.
Most standard multivitamins, then, have these three major issues:
They overdo it on the vitamins
They shortchange the minerals
They use crushed rocks instead of plant-based sources

Only Smarter Multi Follows the “Blueprint” for the Perfect Multi…
Checks all the boxes for essential vitamins and minerals the general population is most commonly deficient in
Provides a safe and effective shortfall amount of each nutrient that most diets are lacking, for just the right amount each day
Uses plant-based and not crushed-rock mineral sources
But that’s not all, Smarter Multi also…
Separates vitamins and minerals to preserve the fragile plant-based nutrients and encourage maximum absorption of each.
Uses soft minerals in a fine, free- flowing loose-packed powder that is quickly and thoroughly digested, instead of using poorly digested, rock-hard pressed tablets like conventional multis.
Provides all the vitamins in a ginger oil base for ease of digestion and maximum nutritional freshness, since fat-soluble vitamins can be hard on the stomach.
Packs each day’s serving in a small and convenient tear-open pouch that’s great for travel!
Offers both a Women’s and a Men’s formula.
Costs less than a dollar a day!
So why take a multi at all?
Have you ever tried to put together a puzzle without all the pieces?
Imagine if you lost one puzzle piece for every day you didn’t get, say, enough calcium. How long until before you couldn’t put any of the puzzle together anymore?
See, your bones are made of calcium - an essential mineral that over 50% of us are deficient in.
It’s no wonder healthcare professionals emphasize bone health so strongly as we age!
Every day, your bones shed some old cells and create some new ones. But each day that your body doesn’t have enough of the calcium it needs to build healthy new bone cells, it effectively loses a puzzle piece.
So what’s the solution?
Nutritionists will tell us to adopt a healthier diet and lifestyle, and we should. But for most of us, the reality of modern life makes it impossible to consistently get all the nutrients that we need for long-term health from food.
“If you are like me, one of the multi-million people who can’t fit in 8-9 servings of fruits and veggies each day, then you need a daily multivitamin,” says holistic nutritionist Dr. Nancy Lin, Ph.D.
Think of Smarter Multi as the extra fruit and veggies you can’t get enough of each day.
It’s not a big promise. It’s a small promise each and every day. But over time it can make a big difference in your health, and maybe even your longevity!*
And There’s a Money-Back Guarantee
Give it a try. If it doesn’t work for you, you get a full refund.
Smarter Nutrition has hundreds of thousands of satisfied customers and less than 1% of customers contact us to request a refund.
But it’s a truly hassle free, pain-free experience for those that do.
Here’s the contact info:
email: support@smarternutrition.com phone: 1-800-976-6118
